BLACK FRIDAY SALE

UP TO 50% OFF STOREWIDE

Premium, battle-tested gear - built to outlast, outperform, and out-train everything else.

Transform Your Fitness: Premium Gym Equipment & Fit-Outs in New Zealand

Premium gym equipment and fit-outs, engineered for performance and endurance. From home setups to elite facilities, Industrial Athletic gear is battle-tested to outlast and outperform.

This Black Friday, invest in quality that’s built to go the distance.

Who we are

Industrial Athletic is the premier manufacturer of strength building equipment, exercise and fitness/gym equipment in Auckland, New Zealand. Priding ourselves on unparalleled customer service and a relentless pursuit for quality, we provide New Zealanders all the hardware they need to achieve their fitness goals.

IA fits out leading gyms with weightlifting equipment, fitness products for functional training, Olympic and powerlifting equipment, right through to specific gear for cross-training workouts.

From beginners looking for home gym equipment, an elite athlete, or a gym owner searching for commercial gym equipment for a state-of-the-art facility fit-out - We have you covered from bars to bumpers & beyond!

Commercial and Home Gym Fit outs
gym fit-out

Custom functional facilities

We Bring Your Dreams to Life
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Buy Gym Racks and Rigs for Home and Commercial Gyms
Customised

Racks & Rigs

Learn About Our AXIS System
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Gym Equipment on Sale
specials

hot deals

Clearance Gym Equipment & Sale Items
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Our Customers Say

★★★★★

So the benefit that I had with going with Industrial Athletic is they've been involved with a lot of gym fit-outs from start to finish, the professionalism and the experience. There's no other choice, they're at the top of their game.

Chris Burke - Owner/Head Coach
CrossFit Metal Zone
★★★★★

To get quality barbells that can handle a high amount of usage, especially when you've got a particular budget to start with, you need to know it's going to last you and it's going to be fit for the use you'll put it through in the gym. Make sure you've got something that you are proud of, you're happy with, and is going to last is really critical.

Simon Thomas - Head Strength and Conditioning Coach
Canterbury Rugby
★★★★★

If you want weight lifting equipment that's going to do the job and do it well and it's going to last, then I'd definitely say 'spend the money on it', and I'd definitely recommend Industrial Athletic because it ticks all the boxes when it comes to gym equipment

Johnny Leo'o - Strength & Conditioning Coach
St Thomas of Canterbury College
★★★★★

I didn't really look around too much to be honest. I have a good idea of what's out there and have dealt with a few different gym equipment suppliers. So it was a bit of a no-brainer for me - it was a trust thing. I knew the products were good quality, and I knew the service I was going to get from Rob was good and I could trust him.

Jan Reyneke - Head Strength & Conditioning Coach
Saint Kentigern College